Susan Weinschenk, Ph.D. — How To Get People To Do Stuff
Episode 112 • Published Apr 03, 2017
Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
Jump to a conversation on…
- 2:25 What’s a normal day for you?
- 3:45 Being a science advisor on a TV show.
- 6:40 YouTube stars vs. TV stars
- 8:55 How do self stories help people keep resolutions?
- 11:24 If you’re talking about making a big change in your life, habit will only get you so far.
- 12:30 What is an example of a self story?
- 15:20 They were editing their stories based on what other people had said they did.
- 16:40 Sometimes I’ll write out what I think my story is right now.
- 17:30 There’s always more than one way to look at a situation.
- 18:50 The way you describe your life has a huge effect on you.
- 20:50 Is the best way to do it to write it down?
- 24:01 Don’t lie in your story. Your story has to be grounded in reality.
- 30:00 Do you have personas on the project?
- 31:50 What’s a “deep interview?”
- 36:10 I had someone crying in an interview about hooking up a television.
- 39:00 What you need is the story from people.
- 41:30 Customer support and trust is a big deal on the internet
- 43:00 You’re not an expert because you don’t make this kind of purchase every day.
- 47:00 Chris’ Instantpot story
- 51:00 Susan’s tent story.
- 59:00 Would you spend $18,000 without details about your insurance?
- 1:01:45 How can people find you on the web?