Episode № 78 Bright Umbrella — Thriving a Business
May 17th, 2016 · 75 minutes
The co-founders of Bright Umbrella, a web design and development agency, are Emily Lewis and Lea Alcantara. We talk about THRIVING a business—going BEYOND superficial marketing and sales language to talk about what worked and what did not as they grew profitable and happier.
This episode of Non Breaking Space Show is sponsored by:
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Links and Show Notes
- 6:00 → Dealing with marketing and pricing
- 6:55 → Importance of having an actual marketing plan
- 10:00 → Dangers of marketing only to peers
- 10:55 → Getting help from Ilise - the Marketing Mentor
- 13:30 → Researching marketing options
- 13:50 → Following people on social media that you work with
- 15:00 → How to research competition
- 16:54 → Finding what makes you stand out
- 18:30 → Getting in front of clients to explain why and how you can help them
- 19:55 → Learning to speak like the client
- 25:50 → Why it’s not bad to be a salesperson or to make a profit.
- 29:50 → Changes to how you billed clients
- 32:00 → Learning how to manage and pay attention to money you have in the bank.
- 35:30 → Profit is not a bad thing
- 39:00 → Tracking your time to know where it is going.
- 40:00 → How do bill clients who need “more handholding” than other clients?
- 43:00 → The importance of getting potential clients on the phone.
- 51:20 → What are ‘support packages’?
- 54:50 → Be smart about your business
- 56:00 → Dealing with projects when the scope changes.
- 1:01:00 → Creating a content marketing strategy that focuses on client’s concerns
- 1:02:30 → Let your blog and writing content target your clients clients, not peers.
- 1:07:55 → What surprised you the most on this business journey?