Episode № 78 Bright Umbrella — Thriving a Business

May 17th, 2016 · 75 minutes

The co-founders of Bright Umbrella, a web design and development agency, are Emily Lewis and Lea Alcantara. We talk about THRIVING a business—going BEYOND superficial marketing and sales language to talk about what worked and what did not as they grew profitable and happier.

This episode of Non Breaking Space Show is sponsored by:

  • CSS Summit - A 3-day virtual event focused on CSS and its super friend technologies like SVG, Sass, and much more. Pick up your Early Bird tickets now at CSSSummit.com.
  • Lyft - Lyft is giving me the opportunity to give new riders $50 credit. Get a Lyft ride and there with peace of mind
  • CSS Dev Conf - It’s CSS, Sass, PostCSS, and much more. Recently announced featured speakers: Rachel Andrews, Chris Coyier, Trent Walton, Jonathan Snook, Estelle Weyl, and Sarah Drasner! Join us in San Antonio, TX one block away from the Alamo. Early Bird tickets still available at CSSDevConf.com.
  • Feed.Press – Hosting and feed support provided by Feed.Press. Sign-up today and try FeedPress on a 14 day trial (no contracts or commitments). Use promo code “NBSP” during checkout to get 10% off your first year.


Links and Show Notes

Non Breaking Space Show № 78 Title Image

  • 6:00 → Dealing with marketing and pricing
  • 6:55 → Importance of having an actual marketing plan
  • 10:00 → Dangers of marketing only to peers
  • 10:55 → Getting help from Ilise - the Marketing Mentor
  • 13:30 → Researching marketing options
  • 13:50 → Following people on social media that you work with
  • 15:00 → How to research competition
  • 16:54 → Finding what makes you stand out
  • 18:30 → Getting in front of clients to explain why and how you can help them
  • 19:55 → Learning to speak like the client
  • 25:50 → Why it’s not bad to be a salesperson or to make a profit.
  • 29:50 → Changes to how you billed clients
  • 32:00 → Learning how to manage and pay attention to money you have in the bank.
  • 35:30 → Profit is not a bad thing
  • 39:00 → Tracking your time to know where it is going.
  • 40:00 → How do bill clients who need “more handholding” than other clients?
  • 43:00 → The importance of getting potential clients on the phone.
  • 51:20 → What are ‘support packages’?
  • 54:50 → Be smart about your business
  • 56:00 → Dealing with projects when the scope changes.
  • 1:01:00 → Creating a content marketing strategy that focuses on client’s concerns
  • 1:02:30 → Let your blog and writing content target your clients clients, not peers.
  • 1:07:55 → What surprised you the most on this business journey?

Christopher Schmitt (@teleject) on Twitter
Christopher.org
Practical Pricing with Brad Weaver « CTRL+CLICK CAST
Organizing Conferences with Environments for Humans « CTRL+CLICK CAST
Bright Umbrella - Obsessed With Happy Clients
Emily Lewis (@emilylewis) | Twitter
Lea Alcantara (@lealea) | Twitter
Brad Weaver (@sbradweaver) | Twitter
Marketing Mentor
Creative Truth: Start & Build a Profitable Design Business, Brad Weaver, eBook - Amazon.com
Time-Saving Tools for Running a Small Business « CTRL+CLICK CAST
Bearded | Web Design, UX Design, and Development
Simply Accessible: We believe in a digital world for everyone.
Non Breaking Space Show Newsletter